SNOW Alps 25-26 web - Flipbook - Page 91
“Fun fact – the first big
money that I ever spent
on any garment was a
Moncler jacket off my
first paycheck.”
PHOTO BY MARK CLINTON
PHOTO COURTESY OF ATOMIC
MM: This is your first race in your native Norway as an athlete
representing Brazil, and it looks like there are as many Brazilian
flags in the crowd as there are Norwegian. What's that like for
you?
LPB: Seeing the same number of Brazilian flags as Norwegian
ones, words can’t describe what that means to me. Sport is
nothing without fans, and I feel very, very rich today. I feel very
fulfilled. Coming down after the first run and seeing all those
beautiful flags and feeling all the support, it shows why I do this.
The fans obviously love your skiing and dancing. Tell us about
your style influences.
Before you became a Moncler global brand ambassador, were you
already a fan?
LPB: Oh man, I’ve been a fan of Moncler ever since I started
skiing. I was introduced to Moncler ripping around the
mountains with my father. I saw the most colorful and
extravagant people around, and so I said, ‘Yo dad, what are
those people wearing?’. He told me it was Moncler, and ever
since I was obsessed. And fun fact — the first big money that
I ever spent on any garment was a Moncler jacket off my first
paycheck. So it feels pretty incredible that I’m repping the
brand now.
What do you like most about being a Moncler brand ambassador?
LPB: I came up way late in the skiing game, you know. I was a
footballer growing up, so when I showed up to the glaciers in
Norway and in central Europe, you’d see all these brands that
you’re used to seeing in the industry — relatively pale colors,
all about promoting functionality, and that’s kind of all. But
for me there was always an additional layer. You know, coming
from football, growing up I admired people like Ronaldinho,
Ronaldo, and later Neymar, people who were there to express
themselves.
LPB: There are so many synergies between performance sports,
especially skiing and high fashion, so why don’t I try to bridge
the two and create a space that’s yet to exist? That’s what I’m
working on every single day together with the brand and with
my team as an athlete. Moncler allowing me to be integrated
in design and R&D — this is crucial to let the viewers feel what
I have to share. Obviously, it’s also about being able to look
amazing at all times.
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