SNOW Alps 25-26 web - Flipbook - Page 28
BEAUTY
Under Your Skin
A small-batch, science-based approach to
keeping winter skin hydrated. by JEN MURPHY
M
ost little girls play with makeup. But from a young
age Jami Morse Heidegger, third-generation owner
of skincare brand Kiehl’s Since 1851, was more
concerned with formulating products that would make her skin
glow without it. Her early years were spent alongside her father
and grandfather in the company’s old-school New York City
apothecary. The bathroom was her personal laboratory where
she would tinker and experiment with ingredients. Officially
joining Kiehl’s at age 14, Jami went on to create more than 100
formulas, many of which still anchor the brand’s top products.
Jami and her husband, Austrian World Cup ski champion
and slalom specialist Klaus Heidegger, enjoy the outdoors and
were forever in search of solutions to combat sun damage and
the dry climate of their home in the California desert. For their
personal use, Jami specialized in what she terms “boosted”
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products – topical treatments with higher levels of vitamins
and antioxidants. After the couple grew Kiehl’s from a momand-pop shop to a globally celebrated skincare brand, they
made the bittersweet decision to sell to L’Oréal in 2000.
With that, Jami Morse Heidegger thought she was done
with the beauty business. But after seeing the efficacy of
her personal creams and salves (and the inefficacy of other
products on the market), she and Klaus launched Retrouvé
in 2015. “In the ’80s and ’90s, the technology wasn’t available
to stabilize these unique formulations,” says Heidegger. Over
the ensuring decades, the couple developed a triple airless
protection system that maintains the potency and integrity of
the vitamins and antioxidants for longer, with less oxidation.
Retrouvé’s unisex line is packaged in elegant black glass
containers topped with patented airless caps. The first two
